1: Strategic Planning
Create a social media strategic plan that directly relates
to the company’s goals. The plan will include a segmentation,
targeting, and positioning (STP) analysis, preparation of
specific, measureable, attainable, relevant, and time-based
(SMART) goals for both internal and external purposes as well
as itemized key performance indicators (KPI’s).
DAY 2: Compliance, Governance,
Research & Analysis
Create company policies that include: social media use, employee
compliance, administrative procedures for governance, communication,
and reporting. Utilize keyword analysis and appropriate analytics
tools and recognize how to optimize KPI and action appropriately.
DAY 3: Social Media Marketing
Generate a market map and social media marketing plan for
valuable and innovative
content that relates to company culture.
DAY 4 & 5: Project &
Develop a content management plan that includes monitoring,
maintaining, and analyzing social media as well as develop
a request for proposal.
course is approved by the National Institute for Social Media.
The NISM Certified Social Media Examination is available through
Merced College Community Services – examination eligibility
requirements are 64 academic units OR a minimum of 2 years
business experience related to social media.
Business Resource Center
630 W. 19th Street, Merced, CA 95340
Via Skype, Please Call
For More Details
more Information call:
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(under Professional Development)
Lodging Information Is Available Online